tools and terms

CMS: A Content Management System is a way of capturing and storing content. It can then find, retrieve and deliver specific content digitally to a website page.

Newsletter Tool: A Newsletter tool sends campaigns via email to your clients. Measure success via open and click through rates.

Shopping Cart Software: A Shopping Cart Software gives you the tools to create your online shop with unrivalled e-commerce functionality. Store your clients details, automatic payment transaction, set discounts for specific clients or client groups, handle shipping cost, …

Google AdWords: Pay Per Click Online Advertising Campaigns. Reach clients actively looking for information about your products and services online.

W3C: World Wide Web Consortium (www.w3c.org) Is the main governing body of online standards.

CSS: Stands for Cascading Style Sheets. This is a file which is attached to a page and defines how a page is presented. It defines such elements as fonts, colours, background images, borders and more.

SEO: Search Engine Optimisation. This means building the site in a certain way that will improve the listing potential of the site in search engines.